Highlands Center for Women
I designed and scheduled branded social media content for Highlands Center for Women, a healthcare provider focused on OB/GYN services. I created graphics that celebrated staff through employee spotlights, highlighted patient reviews to build trust, and developed themed content for holidays and special campaigns—such as “Highlands Babies,” which showcased newborns delivered by the practice. Every post was crafted to feel warm, trustworthy, and community-focused—strengthening the center’s online presence and personal connection with patients.
Shentel
I created social media graphics for Shentel across Facebook, Instagram, and LinkedIn—focusing on brand credibility and storytelling. I designed weekly series like Fact Friday and Wednesday Wisdom, sharing historical insights and milestones to highlight Shentel’s legacy and industry experience. Each post was tailored to feel informative yet engaging, reinforcing the brand’s long-standing presence and trustworthiness in the telecommunications space.
Multi-pack solutions
For Multi-Pack Solutions, I created social media content that highlighted the company’s expertise in contract manufacturing. I developed Market Spotlights that focused on key capabilities—such as disinfectant wipe production—and designed supporting content like Fact Friday, inspirational quote graphics, and blog post promotions. Each post aimed to communicate technical information in a clean, accessible way while reinforcing the company’s innovation and reliability in the health and wellness packaging industry.
Stevens aerospace audit
I conducted a full-scale social media audit for Stevens Aerospace, analyzing performance across five platforms. I identified top-performing content, diagnosed areas for improvement, and researched industry trends to inform future strategy. The project included a competitive analysis of two key industry players, revealing actionable insights for content differentiation. I also developed platform-specific growth opportunities and set tailored monthly performance goals—laying the groundwork for a more targeted and effective social media presence.
